Singapore Pools – Expanding Its Global Presence

SGP Pools is a social and charitable organisation which awards prizes in various games, some related to sports while others more casual in nature. Their aim is to assist those experiencing problems related to gambling as well as promote responsible gambling practices by offering education and training programs designed to enable informed decision-making about one’s gambling habits in order to minimise the effects of problem gambling.

Recent pandemic and technological advancements have rapidly advanced digital adoption across numerous aspects of life, both legally and illegally. While this has allowed businesses to operate faster, it also gave illegal syndicates access to an ever-widening audience. Singapore Pools has taken steps to counter these challenges by adopting a more comprehensive technology platform. In addition, Oracle ESM Cloud solution was deployed for enhanced security and governance processes within Singapore Pools.

Oracle’s Enterprise Service Management solution will equip Singapore Pools to improve services while more effectively managing risk, while simultaneously cutting costs and complexity. Furthermore, this will increase customer satisfaction while protecting information access securely – while increasing agility across all layers of their technology architecture.

Singapore Pools, as an industry-leading lottery operator, is adapting its online and retail offerings to accommodate new markets. Singapore Pools aims to enhance customer experiences with convenient options like mobile-friendly self-service features. In addition, new products and services such as mobile tickets, SMS notifications and multichannel loyalty programmes will also be introduced.

SG Pools is also making strides to expand its presence in Asia Pacific region. Recently, they announced a strategic partnership with an international gaming company to create their inaugural international online lottery game which is set for launch by mid-2018 and available across multiple countries. SG Pools hopes that this move will further their global expansion goals.

SG Pools’ latest move will further cement its position as one of the world’s premier lotteries and provide customers with an integrated end-to-end betting experience. This partnership provides a good opportunity for the company to expand its presence in Asia while competing against international operators, while at the same time broadening its customer base in this region – something essential to its long-term growth strategy. SG Pools can leverage both expertise in providing online lottery solutions locally as well as its global network of partners to take full advantage of it all.