Singapore Pools was established during the turbulent and risky gambling scene of the 1960s to combat illegal gambling activities and provide responsible gaming avenues for individuals. Profits generated by Singapore Pools are channeled back into society via Tote Board; its social responsibility initiatives have contributed towards alleviating some of the adverse consequences gambling had on individuals and families.
Singapore Pools operates over 300 retail locations and authorized retail locations nationwide, offering lottery products such as Toto, Singapore Sweep, 4D and sports betting. In addition, online lottery services enable people to bet on various sporting events such as motorsport events and horse races.
To encourage players to gamble responsibly, the company has made increasing awareness of responsible gaming a top priority across its channels. This includes using digital signage to promote responsible gaming messages as well as working with various organisations on anti-illegal gambling campaigns that incorporate these messages.
Responsible gaming initiatives by this retailer have included providing support for problem gambling counselling services, working with other government agencies to promote responsible gaming through public education campaigns, as well as offering players who are concerned about their gambling habits a hotline to help their recovery and prevent relapsing. They have also launched a responsible gaming programme targeting vulnerable groups such as youth, senior citizens, and low income households by offering free counselling sessions at their retail centres.
As part of its efforts to strengthen communities, Singapore Pools Academy has been offering training courses to non-profit organisations and charities through human capital development services. This year, its offerings have expanded further with courses on digital transformation and data analytics as well as new mobile app features like iShine Volunteers to enable volunteers quickly connect to volunteer opportunities.
Singapore Pools goes above and beyond simply protecting its employees by offering responsible gaming campaigns that aim to educate players. Their national digital signage network uses PADS4 for responsible gaming message and results display, while an XML data connection connects it all directly to World Lottery Association’s responsible gaming framework, making updates and changes simple across their outlets.
Alongside its responsible gaming initiatives, the company has implemented numerous technological improvements to increase efficiency. Their IT department has been busy automating manual processes using tools such as Jira Service Management and ServiceNow ITSM that have proven to increase productivity while decreasing time spent on repetitive tasks. They have also introduced self-service kiosks for customer transactions so customers can make payments or check account balance quickly and securely while selecting their payment method of choice; in this way, improving customer experience while keeping costs under control for quality service delivery by staff members.